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Search Engine Optimization

What is SEO, and why is it important? If you want people to find your business when they search online, you need to make sure your website shows up on search engines. SEO is the process of making your website more “friendly” for search engines like Google, Bing or Yahoo, which helps them categorize your …

Example of a sitemap

Making Sense of Sitemaps

Sitemaps help search engines successfully crawl your website by making it easier to find all the site’s pages and links. A sitemap is not required for a website, but it can help improve search engine optimization. What is a sitemap? A sitemap is a file that lists the URLs of a website. The file should …

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How Do Search Engines See the Web:

Search engines have developed a lot of sophisticated techniques for weighting and valuing pages on the Web. But they all come down to basically two categories: What does your webpage say?                                          The actual text content of your Web page and HTML code. What content does your site convey to the user? Who is linking …

Example of a sitemap

What is a Sitemap?

A sitemap informs search engines that individual pages on your site are new or updated and are available for crawling. The sitemap protocol consists of an XML file that includes your website URLs and three other optional pieces of information for each page: How often the URL is updated. The last time the URL was …

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