Category: SEO | SEM

Long Tail Keywords: Secret Formula to a Lucrative Inbound Marketing Strategy

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Getting your page listed at the top of any search engine result page is like standing on a three-tiered podium after a major competition; sure, second and third place still gets you recognition, but you want the gold. Aside from paying for ads, there are a few tweaks that you can make to the content of […]


How to get customers to visit and shop in your online store

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For every business that sells products online, there is one theme that’s constantly running through their strategy sessions: how to get customers. To get customers, online retailers need to take a strategic approach to marketing, site design, shopping experience, processing sales, driving traffic, and communicating with customers. Each of those elements play a critical role […]


How to Value Impressions, Clicks and Conversions

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Sorting out the data produced by an online ad campaign can be an intimidating task, especially if you’re new to online advertising or are unfamiliar with the terminology. Understanding the difference between impressions, clicks and conversions will help you make sense of your campaign stats, and help you put them in their proper context so […]


Track the effectiveness of your site with website analytics

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You have spent a lot of time and energy getting your website online for the world to see — now it’s time to find out if it’s working! As a small business owner, you should know how many people are visiting your website, how they find your site, and if your marketing efforts are effective. […]


A few tips to get PR for your small business

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For many small businesses, getting great press coverage can help product and brand awareness. A few PR hits can give your sales a nice lift now and into the future. I’ve been able to get great press for my business the last two years (The TODAY Show (twice),, The Wall Street Journal, and Martha Stewart, to […]


Tips to Increase Website Traffic With Jetpack

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As a site owner, one of your goals will likely be to attract more visitors, as this is one of the best ways to encourage people to check out your content, converting them into fans or customers. But to do this, you’ll want to increase your website traffic. This probably means increasing your search engine […]


10 ways to drive traffic to your website

marketing pyramid

Filmmakers create movies in hopes people will see them. Just like you spent time building a beautiful and informative website to showcase your products and services to customers. You don’t want that website to languish in obscurity like a film that goes straight to DVD. Draw traffic to your site with these 10 pro tips: […]


Getting started with Google Analytics

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Take it from the great Peter Drucker: “What’s measured improves.” As such, a key step in improving the business performance of your website is to set up analytics to track its effectiveness. While there are a raft of analytics packages available, we’re going to focus on the most popular, Google Analytics™. What is Google Analytics? Google […]


What is search engine optimization and why should I care?

search bar with magnify glass

What is Search Engine Optimization? Search Engine Optimization (SEO) is the process of improving internal and external aspects of a website, or Web page, to increase its organic visibility for search engines. SEO involves editing the website’s HTML code and content to make it more search engine friendly, and then promoting the site to increase its relevance […]


Search Engine Optimization

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What is SEO, and why is it important? If you want people to find your business when they search online, you need to make sure your website shows up on search engines. SEO is the process of making your website more “friendly” for search engines like Google, Bing or Yahoo, which helps them categorize your […]