Category: Online Business

3 tips for brand recovery after getting negative press

man pointing to a client testimonial button

If there’s one thing every entrepreneur loves, it’s a glowing review of their company. Whether it’s an eloquent interview with your CEO in a national newspaper, quotes on well-known blogs where you’re positioned as an expert, or positive recommendations on sites like Yelp or Facebook, good press calls for celebration. This is how businesses generate […]

    Share

How to get customers to visit and shop in your online store

man holding credit card in front of a computer screen

For every business that sells products online, there is one theme that’s constantly running through their strategy sessions: how to get customers. To get customers, online retailers need to take a strategic approach to marketing, site design, shopping experience, processing sales, driving traffic, and communicating with customers. Each of those elements play a critical role […]

    Share

How to Value Impressions, Clicks and Conversions

hand writing conversion rate on a white-board

Sorting out the data produced by an online ad campaign can be an intimidating task, especially if you’re new to online advertising or are unfamiliar with the terminology. Understanding the difference between impressions, clicks and conversions will help you make sense of your campaign stats, and help you put them in their proper context so […]

    Share

Landing Page Vs Website

example of a landing page

You made your website to pull in customers and leads online—so do you really need more pages? It’s tempting to put up your website and consider the online lead box checked. However, this isn’t the case. When it comes to a landing page vs website, your website is your entire online first impression, while your […]

    Share

Domain names for eCommerce: Get in line for .shop and .store

man working on online store

I have an established, five-mile comfort zone. My office is down the street, there are three gas stations all within a mile of my home, and there’s a well-stocked grocery that I can walk to. I get frustrated when I have to make a trip to a store across town. And in today’s world, I’m […]

    Share

eCommerce taxes — What tax changes can online store owners prep for in 2019?

ecommerce taxes calculator and notebook

We’re just into 2019, and that means it’s time to reevaluate strategies for your eCommerce business if it’s going to survive and grow. As a business owner, that also means making changes to how you spend and make money to optimize your business for tax purposes — and thanks to the massive set of changes […]

    Share

How to start a website from A to Z: A 5-step guide

two peoples hands one on tablet one of laptop both working on ecommerce website

It’s no secret that more than three billion people across the world have access to the internet. From mobile devices to desktops, it seems like everyone these days is plugged in — and if your business isn’t claiming space on the web, then you’re missing out on oodles of potential customers. No matter your niche or where you’re located, […]

    Share

Starting a website? Lay the groundwork first

female hands at laptop, multiple images on screen

When you decide to start building a new website, it’s pretty easy to want to rush the process. You get an idea or think of a project, and you want to launch the site yesterday. But as much as you want to jump in and get started, you’ll thank yourself for taking a breath and […]

    Share

What you need for starting an online store

ecommerce store on a cell phone

You have a great product or line of products, and you want to reach more customers by starting an online store. Maybe you already have a brick-and-mortar business, or maybe your business is exclusively e-commerce. How do you get started? We’re here to make sure your bases are covered. Every business is different, but there are […]

    Share

A few tips to get PR for your small business

guy holding coffee cup that says let the adventure begin

For many small businesses, getting great press coverage can help product and brand awareness. A few PR hits can give your sales a nice lift now and into the future. I’ve been able to get great press for my business the last two years (The TODAY Show (twice), CNET.com, The Wall Street Journal, and Martha Stewart, to […]

    Share