Category: Email Marketing

Landing Page Vs Website

example of a landing page

You made your website to pull in customers and leads online—so do you really need more pages? It’s tempting to put up your website and consider the online lead box checked. However, this isn’t the case. When it comes to a landing page vs website, your website is your entire online first impression, while your […]


Professional Email

email services

Your free email isn’t really free. Why? Because your free email account is actually costing you customers. Here’s why: Potential customers are almost ten times more likely to choose you over other businesses when you have a professional-looking email address. * 75% of customers also say it’s extremely important when an email address matches the name […]


Beginner’s guide to starting an email list

No junk mail written on a door's mail slot

If you’re like most people, you started a website and/or blog to share information and make money while at it. But to make money with your blog or website, you need to get visitors to your site, send them offers to buy stuff, or at least keep in touch with them even when they aren’t visiting your site. […]


5 best practices for email distro lists

letter icon connected to at symbol

Bouncebacks are good when you’re talking about some impressive recovery, as in, “Wow, can you believe the bounceback in sales since last quarter?” or, “Dude, your bounceback from that wipeout was sick.” Bouncebacks are bad when you’re talking about email. Nobody wants to see a nasty error message in their inbox. You know, one that reads […]


How to use your website as an email list building machine

email list book

If the rules of sales are ABC — always be closing, the rules of websites are ABB — always be building. Your website needs to be designed and optimized to help you build your email list. An email list is your brand’s most effective tool for connecting with your audience. Unlike Facebook fans or Twitter […]


8 Metrics To Maximize Lead Conversion Rates and Close More Sales

Lead-conversion rates to close more sales , man drawing calculations with people standing behind him

Are you getting your audience’s attention? Are your marketing efforts actually getting new leads? You can’t know the answers to these questions unless you know how to measure success. One of the most important measurements to monitor your marketing process is lead conversion rate. Lead conversion defines a change from a lead to another buyer […]


The Difference Between Marketing Automation and Sales Automation

man working at table with laptop and notebook

To understand the difference between marketing automation and sales automation, you first have to consider the differences between marketing communications and sales communications. Each has different methods, purposes, and disciplines, but they both work together to achieve one goal: get more business. Marketing Communications. The purpose of marketing communications generally is to target greater amounts of […]


5 Steps to Get Started with Marketing Automation

hand drawing internet marketing steps

Marketing automation is one of the essential elements of an effective inbound marketing strategy. This tool can walk leads through the buying process and filter leads so that your sales team can focus on the ones that are worth their time. If you’re having uncertainties on whether or not to put marketing automation in action, […]