Category: How To

How to get customers to visit and shop in your online store

man holding credit card in front of a computer screen

For every business that sells products online, there is one theme that’s constantly running through their strategy sessions: how to get customers. To get customers, online retailers need to take a strategic approach to marketing, site design, shopping experience, processing sales, driving traffic, and communicating with customers. Each of those elements play a critical role […]

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How to Value Impressions, Clicks and Conversions

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Sorting out the data produced by an online ad campaign can be an intimidating task, especially if you’re new to online advertising or are unfamiliar with the terminology. Understanding the difference between impressions, clicks and conversions will help you make sense of your campaign stats, and help you put them in their proper context so […]

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How to sell without feeling like a slimy salesperson

dollar signs

Does the thought of selling make you wanna crawl into a dark hole? Are you fearful that talking about your product/service/amazeballsness turns you into a used car salesman overnight (greasy pompadour and mismatched suit included)? Will ya roll your eyes at me if I tell you that you can learn how to sell sans the un-pushy conversation with no pressure […]

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How to start a website from A to Z: A 5-step guide

two peoples hands one on tablet one of laptop both working on ecommerce website

It’s no secret that more than three billion people across the world have access to the internet. From mobile devices to desktops, it seems like everyone these days is plugged in — and if your business isn’t claiming space on the web, then you’re missing out on oodles of potential customers. No matter your niche or where you’re located, […]

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Starting a website? Lay the groundwork first

female hands at laptop, multiple images on screen

When you decide to start building a new website, it’s pretty easy to want to rush the process. You get an idea or think of a project, and you want to launch the site yesterday. But as much as you want to jump in and get started, you’ll thank yourself for taking a breath and […]

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Track the effectiveness of your site with website analytics

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You have spent a lot of time and energy getting your website online for the world to see — now it’s time to find out if it’s working! As a small business owner, you should know how many people are visiting your website, how they find your site, and if your marketing efforts are effective. […]

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10 ways to be a great contractor — and get lots of referrals

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It’s not always easy to keep customers coming back for more, and to have them recommend you to other potential clients. Let’s talk about how to keep the customer satisfied, in the words of the old Simon & Garfunkel song. Let’s start with some assumptions, to make sure we’re in sync: You want to work […]

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How to tell your story on your website in 3 easy steps

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It’s the best of times. It’s the worst of times. We are at a renaissance moment in eCommerce-land. It has never been easier to start an online business to sell your products or services. And with an ever-expanding audience of people who are coming to expect products as unique as they are, learning how to tell your […]

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7 tips for writing the perfect About Me page for your freelancing site

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Your online bio, or About Me page, is typically the second most viewed page on your blog or website. It is the first place readers go when they are intrigued by your blog post or the content on your website’s home page. A good About Me page can open doors. Done right, your About Me […]

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Client testimonials: the do’s, don’ts and how to get started

man pointing at digital button that says Client Testimonials

Few things make a person or business look better than glowing client testimonials. When customers are genuinely impressed with your product or service, they talk about it, and other people listen. These endorsements carry far more weight than if you simply tell people how great you think you are. So how do you generate and leverage this […]

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