Minimalism in web design means simplifying the interface by removing unnecessary elements.
In the other words, do more with less.
Do not fear empty space! (Negative space)
When everything inessential is stripped away, empty space is left around a graphic object. It is this very space that makes minimalist design what it is.
When a website has an adequate amount of white space, you will get a calming, relaxing feeling. It brings peace to the room, in other words.
In minimalist design, the main purpose of the negative space is to draw the viewer’s attention to a specific point and guide him or her through the site. Some people consider the negative space just as important for the design as the content; the images, the graphic elements and the text. Nevertheless, this same freedom forces us as web designers to be more precise with the objects we choose.
Typography is like fine art
Minimalism thrives on well-selected typography. Since text is one of the few elements used to dominate negative space, it becomes much more valuable as a graphic element. In minimalist web design, in general, less text should be used. In addition, it is more likely to work with few fonts but with different font styles.
-Typography is a separate area, which will be improved by a lot of experience. However, typography is indispensable for websites.
Choose images wisely
To the inexperienced eye, a page can already be considered professional by selecting good images. However, images should be used rather sparsely for minimalist web design. If images are used, then each one should be carefully selected. As for the style of the images themselves, many believe that flat images or images without three-dimensional shading and lighting are a standard for minimalist design. This may be true but is not always the case.
Choose colors correctly
A common assumption is that minimalist design only works through black and white or in grayscale. But this is not the case. Although monochrome design is often used, this is not a requirement for minimalist design. Similarly, a page is not automatically minimalist just because the images appear in black and white. Traditionally, minimalist designs are based on a moderate colour spectrum, typically consisting of two or three colours. Another tactic is the use of monochrome shades of grey and another colour tone that is only used specifically for highlights and as a link or hint colour. This can also be a signalling colour.
Another elegant solution is colour palettes in pastel shades. These have relatively high luminosity and low saturation.
Web designers should define their colour palette at the beginning of the creative process and save it as a colour palette in the CMS software, such as WordPress. This way no deviations are risked and the entire website follows a uniform colour scheme.
Consistency through Structure
Minimalist websites are often highly artistic and generally, there are no boundaries to creativity. However, it is important to ensure that the website does not neglect its main task: information. The users should find their way around easily and follow a logical structure without concentrating too much. The user experience should not be hindered by the design. Maintaining a simple and very clear visual hierarchy is another essential feature of minimalist design. Here, both the high amount of negative space and the few elements within it can be an advantage. It has been proven that users navigate mainly in F-shape (from left to right, top to bottom). This occurs even in mobile use, where users “scan” vertically even faster than in desktop view.
In general, many websites work with a grid for laying out the page design. This can also be deliberately broken or exceeded to create intentional asymmetry.
If you’re wondering what other benefits minimalism can offer besides just being beautiful, here’s our list of reasons for you to consider making a minimalist website:
- Minimalism is trendy, and it’s going to stay trendy for a while.
- Minimalist websites are easy to make responsive.
- With fewer objects on the page, minimalist websites load faster.
- Minimalism allows users to concentrate all their attention on the product or service you sell.
- Minimalism makes navigation intuitive.